Oil painting
Macrohard
Neither micro nor soft: the pun turns a world-famous brand inside out.
On a crumpled sheet a smiling, bespectacled software magnate beams under the words “Macro Hard”. In front of him a monumental triangle houses a golden form engraved like a circuit board, keyboard included, rising out of an unzipped pair of jeans. One of the artist’s largest canvases at 195 × 145 cm, and a learned piece of schoolboy humour about power.
- Medium
- Oil on canvas
- Dimensions
- 195 × 145 cm
- Year
- 2007
- Collection
- Oil painting
- Status
- Unique piece
About the series
Each canvas in this cycle starts from a title — an expression, a brand, a slogan — and treats it as a subject for classical painting. The result is a chronicle of contemporary public life, in which power, money and belief appear as characters.